Today media is multiplying rapidly. Even electronisation and mechanization in communication system the aim of communication is not generally fulfilled due to lacuna in scientific and psychological approach of communication process. The magnum of communication does not give the required results. The sole purpose of Media is always for information. The purpose to pass on the information is to motivate the people towards desired direction. The motivation is for to change in attitude. The change in attitude shapes and reinforces juries the behaviour of individual. The changed behaviour helps in transformation of society.